Advanced analytics

When you're done, you know who comes back, where visitors come from and which Chirps bring in leads.

Who can see this: on the Creator, Business and Academy plans, everyone in the workspace, viewers included.

On the Analytics page

• Returning visitors: those who chatted on two or more different days.
• Messages per conversation, and how many had 3 or more messages.
• One-message conversations: visitors who asked once and left.
• Leads, and the share of visitors who left their details.

The By Chirp table adds Returning, Leads, Conversion and Main model.

Collections, traffic sources and models

• Collections: chats that started from a Collection page, and the leads its form collected.
• Traffic sources: where chats ran (the Chirp's page, an embed on a website, or your own domain) and the website visitors came from. Only the site's name is kept. Visitors who came through Chirp Builder's own pages, a Collection's page included, show as direct or unknown.
• AI models: messages and cost per model. Its CSV splits them by Chirp too.

Each table has a CSV download.

How things are counted

• Conversion is leads divided by visitors who chatted. A "before the chat" form collects leads from people who never chat, so it can go above 100%.
• A chat counts for a Collection when it was opened from the Collection's page and the Chirp is still on it.
• Leads count when first captured in the range.
• Your preview chats aren't counted.