# Brand color, greeting, a button, and the badge

> Give your Chirp's chat page your color and a greeting, add a button like "Book a call", and remove the Chirp Builder badge.

Source: https://www.chirpbuilder.com/help/publishing/branding-and-button  
Plans: Essentials, Creator, Business, Academy  
Last checked: 2026-10-27

When you're done, your Chirp's chat page has your color, your greeting and, if you like, your button.

**Who can do this:** the account owner on any plan, and workspace admins and editors. To get the changes
to visitors on a published Chirp, you need to be able to publish: editors only if the owner allows it.

## Set them

In the editor, open **9. Branding and button**:

- **Brand color:** pick a color, or type its code like #2563eb. It's used for buttons and your
  visitors' messages, with black or white text, whichever reads better. **Use default** removes it.
- **Greeting:** a first message shown when someone opens the chat, up to 500 characters.
- **Welcome content (optional):** a longer welcome, on Creator, Business and Academy: see
  [Welcome content above the starters](https://www.chirpbuilder.com/help/publishing/welcome-content).
- **Button text** and **Button link:** an optional button under the chat, such as "Book a call". It
  needs both, and the link must start with https://.
- **Hide the Chirp Builder badge:** removes "Made with Chirp Builder" from your chat page.

![Section 9, Branding and button, of Bike Fix Helper: an orange brand color, the greeting Hi! What's going on with your bike today?, welcome content, the button Book a repair with its link, and Hide the Chirp Builder badge turned off.](https://mjmtbasmrtksluvlnema.supabase.co/storage/v1/object/public/help-media/web-optimized/publishing/branding-and-button/SS-PUB-040-01__branding-section__creator__detail__v01.webp?v=27c7959ae5)

Click **Save**. On a published Chirp, click **Publish changes** too: visitors see these once you
publish.

## What visitors see

![Bike Fix Helper's public page with Leo's Bike Workshop at the top: the greeting bubble (1), the welcome card, and the orange Book a repair button under the message box (2).](https://mjmtbasmrtksluvlnema.supabase.co/storage/v1/object/public/help-media/web-optimized/publishing/branding-and-button/SS-PUB-040-02__branded-page__creator__desktop__v01.webp?v=1ada3075b0)

- The greeting (1) appears beside your Chirp's picture until the visitor sends a message. It isn't sent
  to the AI.
- The button (2) sits under the message box and opens its link in a new tab.
- Without the badge, the footer just says "AI can make mistakes. Check important information.", and the
  browser tab shows only your Chirp's name.
- Behind a password, invitation or email sign-in, the greeting and the button appear once the visitor is
  in.

## Good to know

- **The Chirp Builder logo** still shows on cards like the sign-in and "taking a break" pages. Public
  branding with a logo or a brand name (Creator and up) replaces it, and white label (Business) removes
  the Chirp Builder name everywhere: see [Public branding and white label](https://www.chirpbuilder.com/help/publishing/public-branding).
- **A workspace color** from public branding is used when the Chirp has no color of its own.
- **The preview** shows what you last saved. On a published Chirp, click **Open public page** to see
  what visitors see.

## If it doesn't work

- **"Brand color must be a color like #2563eb"**
- **"The greeting can be up to 500 characters"**
- **"A button needs both its text and its link"**
- **"Button text can be up to 40 characters"**
- **"The button link must start with https://"**: a link starting with http:// isn't accepted.
- **"The button link must be a full web address starting with https://"**
- **Visitors don't see your changes:** click **Publish changes** in the bar at the top of the editor.