# Collections, leads and analytics

> Show several Chirps on one page, collect visitors' emails with a lead form, and see how your Chirps are used.

Source: https://www.chirpbuilder.com/help/collections-leads/overview  
Plans: Essentials, Creator, Business, Academy  
Last checked: 2026-10-27

When you're done, you know the tools that turn your Chirps into a way to grow your audience, and where
each one is.

**Who this is for:** account owners and their team.

![Leo's Collections page, with Collections (1), Analytics (2) and Leads (3) outlined in the menu.](https://mjmtbasmrtksluvlnema.supabase.co/storage/v1/object/public/help-media/web-optimized/collections-leads/overview/SS-MKT-001-01__menu__creator__desktop__v01.webp?v=bd4d5207b0)

## Collections (1)

One public page that shows several of your Chirps together, with one link to share, like "Email
Marketing Toolkit". Creator, Business and Academy. See [Make a Collection](https://www.chirpbuilder.com/help/collections-leads/make-a-collection).

## Analytics (2)

How many conversations, messages and visitors your Chirps had, what they cost on OpenRouter, and any
errors, by day and by Chirp. Every plan; Creator and up add returning visitors, leads per Chirp,
Collections, traffic sources and models. See [Analytics for your Chirps](https://www.chirpbuilder.com/help/collections-leads/analytics) and
[Advanced analytics](https://www.chirpbuilder.com/help/collections-leads/advanced-analytics).

## Leads (3)

A lead form asks visitors for their name and email, on a Chirp or a Collection. Everyone who fills it in
is on the **Leads** page, ready to download, and can go straight to your email service or a Zapier,
Make or Pabbly webhook. Every plan. See:

- [Add a lead form to a Chirp or Collection](https://www.chirpbuilder.com/help/collections-leads/lead-form)
- [The Leads page and exporting leads](https://www.chirpbuilder.com/help/collections-leads/leads-page)
- [Send leads to your email service](https://www.chirpbuilder.com/help/collections-leads/email-services)
- [Send leads to Zapier or a webhook](https://www.chirpbuilder.com/help/collections-leads/lead-webhooks)

Everything here is per workspace: the menu shows the workspace that's open.